Aviva USA has recently announced a long-term obligation to get back compassion in the life insurance industry. This campaign was launched via a number of advertisements on the national television which showcase how the company views its clients, which is not mere policy. This life insurance provider has vowed to meet individual and unique requirements of each client with the motto “Building insurance around you.”
These ads showcase how they see their purchasers differently as compared to other life insurance companies. They have paper people who change into real people. Life insurance advertisements are shown along with the best rated TV shows such as The Mentalist, Dancing With the Stars, Modern Family and Desperate Housewives.
According to Aviva USA, CMO, Chris Jones “This idea is about so much more than an advertising campaign – it’s an expression of our company culture,” This is elucidated as the “You Movement” and this transformation was created from the commitment and passion of the employees of Aviva. They wanted to come out as a different brand of a life insurance company.
Most of the other life insurance companies concentrate on policies and not person. For Aviva USA, people are most important from policy holders to agents as well as the employees. It is changing itself and will place people before insurance policies.
The company endeavors to meet the needs of the customer by identifying them as unique individuals and putting them in the center. Rather than having complex product explanations, the website has real life videos of customers explaining various life insurance products. Simple and customer-friendly language is being used in all printed life insurance policy material.
Aviva hopes to bring in ‘Youmanity’ to its insurance business by amalgamating the ideas of “You” with “Humanity”. This will aid them create exceptional services and life insurance products as well as be different by showcasing empathy.
Aviva has been offering its clients ‘Wellness for Life insurance program’ which rewards them by decreasing life insurance premium for leading a healthy lifestyle. With time Aviva USA hopes to exhibit its ‘you-first’ approach to clients by offering unique life insurance products and it also pledges to enhance social awareness and charitable cause campaigns. They are already involved in several programs like the ‘global Street to School initiative’ to bring children back to school from the streets. More social programs will be initiated in coming months.
Many consumers may be unfamiliar with the Aviva USA brand which offers life insurance coverage for American consumers with different needs.
