Insurance Marketing Communication Award and Insurance and Financial Communicators Association Award Recognize Commitment to Offer High Quality Service by John Hancock to Distribution Partners
A press release revealed that John Hancock Life Insurance won eight industry awards, including two prestigious ‘Awards of Excellence’. These awards have been from Insurance Marketing Communications Association and Insurance and Financial Communicators Association (IFCA) for offering outstanding sales materials.
Donna LeBlanc, Assistant VP, Sales Operations and Marketing Communications, John Hancock Life Insurance, mentioned that these awards reflected the ongoing commitment of the company to develop unique and innovative insurance materials that showcased their wide range of products and services. She added that the company was proud for getting this recognition in being different from competitors and in offering high quality sales tools and materials.
The Awards of Excellence received by John Hancock were for the mailing package ‘Treat Yourself to New Entrees in the Market’, the campaign of ‘ShamRock Saturday’ and the microsite ‘JH Life Products’.
John Hancock launched three distinct multimedia product campaigns, Indexed UL, Term Life, and Premier Life. The mailing package ‘Treat Yourself to New Entrees in the Market’ and the microsite ‘JH Life Products’ have been part of these multimedia campaigns.
The microsite http://www.jhlifeproducts.com/ provides easy and quick ways to producers for locating sales materials, calculators, and case studies for each product. IFCA mentioned that the site has been a well executed great concept while selecting it for ‘Awards of Excellence’ and mentioned that this was definitely expected from John Hancock. The judges of IMCA offered high scores for the mailer, ‘Treat Yourself to New Entrees in the Market’ for excellence in design, content, and copy.
John Hancock created the ShamRock Saturday campaign used a musical theme that included a self-mailer and promotional gifts branded with John Hancock name as a special weekend event. The judges of IFCA commended the creative theme, whimsical design and copy of the campaign, including its overall cohesiveness.
IFCA also awarded ‘Honorable Mentions’ for five other tools of John Hancock developed for producers. These tools have been
- Protection UL Promotional Mailer – This mailer highlights the new Protection UL and key strengths of the UL to producers.
- Brokerage Incentive Conference Invitation – This mailer is aimed at generating excitement among producers about the conference
- Treat Yourself to New Entrees in the Marketplace – This mailer is an ingenious method of introducing the trio of John Hancock products
- Client Navigator Brochure – This market brochure is designed to help advisors in identifying financial needs and relating them to present financial characteristics of clients
- Business Analyzer Microsite – This microsite assists business owners in finding right type of plans with easy navigation and nice design
